Privacy Policy
BinaSmart ("we", "us") operates bina.et and the BinaSmart services, including BinaSmart Ride. This policy explains what personal data we collect, why, who receives it, how long we keep it, and your choices.
What we collect and why
- Ride bookings: your name, Ethiopian mobile number, pickup and drop-off places, vehicle tier and the fare. Used to dispatch a driver, confirm the ride by phone and resolve disputes.
- Directory, hotel, hospital and event enquiries: the search terms you enter. Used only to answer the enquiry.
- Bookings made on bina.et (hotel rooms, appointments, tickets, food orders): the name and phone number you enter, and the booking details.
- Building-owner accounts: the details owners enter to manage their buildings and tenants. Owners are responsible for the tenant data they upload.
- Technical data: server logs with request time, page or tool name and a masked phone number (last 3 digits) for security and abuse prevention.
We do not collect payment card data, government identification numbers, health records, passwords for other services, or precise device location. Ride fares are paid directly to the driver, or through telebirr/Chapa on their own secure pages.
AI assistants (ChatGPT, Claude, Gemini)
When you use BinaSmart through an AI assistant, the assistant sends us only the information needed for the action you asked for, for example the pickup, drop-off, your name and phone to book a ride. We do not receive your conversation history. The assistant's own privacy policy governs what it stores.
Who receives your data
- The driver assigned to your ride (your name, phone, pickup and drop-off).
- BinaSmart dispatch and support staff.
- Our hosting provider (servers in the EU) and the messaging providers (Telegram, WhatsApp) used to notify dispatch.
We do not sell personal data and do not share it for advertising.
Retention
Ride and booking records: 12 months after the ride or booking, then deleted or anonymised. Security logs: 90 days. Owner account data: for as long as the account is active.
Your choices
You can ask us to correct or delete your data, or to stop contacting you, via WhatsApp +251 911 244 344 or the support page. We answer within 7 days.
Children
BinaSmart services are for users aged 18 and over.
Changes
We will post updates on this page with a new date.
Contact: BinaSmart, Addis Ababa, Ethiopia · bina.et/support · See also our Terms of Service.