Route to Market Specialist
Key Purpose Statement To design, evaluate, optimize, and govern Route-to-Market (RTM) strategies that enable efficient resource allocation, cost-effective customer coverage, and sustainable commercial growth by leveraging data-driven modeling, simulation, master data management,
Key Purpose StatementTo design, evaluate, optimize, and govern Route-to-Market (RTM) strategies that enable efficient resource allocation, cost-effective customer coverage, and sustainable commercial growth by leveraging data-driven modeling, simulation, master data management, and cross-functional collaboration while driving continuous improvement and alignment with evolving business objectives.Key Outputs and AccountabilitiesBusiness RTM Model Application
- Apply the business RTM model to allocate resources and schedule customer visits efficiently, achieving modelled cost objectives on an annual basis or as business needs change.
- Ensure that all customer interactions are strategically aligned with the RTM model to optimize performance and cost-efficiency.
- Evaluate existing RTM setups to identify opportunities for improvement and recommend optimal RTM proposals for various commercial initiatives.
- Address product, promotion, market, customer, and employee factors to enhance the effectiveness of the RTM strategy and improve overall commercial performance.
- Simulate proposed RTM models using defined parameters to assess their feasibility and effectiveness before implementation.
- Analyze simulation results to ensure that proposed models meet business objectives and can be practically executed.
- Maintain accurate customer master data, including GPS coordinates, calling days, and route numbers, to support precise business modeling and reporting.
- Regularly update and validate customer information to ensure it reflects current data and supports effective route planning.
- Coordinate with finance, HR, central and regional sales teams, and other stakeholders to align RTM strategies and ensure consistent execution across all levels.
- Address any discrepancies or issues with RTM strategies to maintain a unified and effective approach across the organization.
- Regularly review RTM processes and gather feedback from stakeholders to identify areas for improvement and implement necessary changes.
- Adapt RTM strategies and processes to address evolving business needs and ensure continued efficiency and effectiveness.
East Africa Bottling Share Company - Coca Cola
📍 Bahir Dar
The exact office location is not confirmed yet — call before travelling.
ምንጭ · Source: Ethiojobs · Confirm with the employer before applying.