Area Sales Manager

Job Summary

The role is responsible for driving sales execution excellence, achieving revenue and volume growth across territories, building and coaching a high-performing frontline sales team, and maintaining strong customer relationships through effective Route-To-Market (RTM) principles.

Key Responsibilities

• Ensure streamlined trade execution according to Route-To-Market (RTM) principles across territories to support increased sales volume and market share.
• Achieve volume growth, net sales revenue growth, and increased penetration of key packs across territories.
• Build a high-performing, motivated frontline sales team by providing coaching and training.
• Maintain high levels of customer satisfaction through effective communication and service delivery.
• Ensure the right tools, resources, and promotional materials are distributed and used effectively across channels.

Educational Qualification & Experience Requirements

• Education: A formal qualification in Marketing, Sales, or equivalent.
• Experience: 5+ years of front-line sales experience within an FMCG environment, with team management experience as an added advantage.

Required Skills & Competencies

• Coaches and mentors team members, providing opportunities for growth and development, and has a strong understanding of FMCG sales practices and RTM principles.
• Resolves disputes equitably, engages with a wide range of people, and builds effective internal and external relationships.
• Skilled in negotiating terms with a balance of assertiveness and diplomacy, and demonstrates determination to achieve goals despite setbacks.
• Able to clearly communicate in various formats, use digital platforms for sales optimization, and interpret and act on sales reports.