MMS Market Shaping Strategy Consultant

Job Summary

YADAM Foundation is seeking an experienced Market Shaping Strategy Consultant for a 6-month consultancy to design a comprehensive, costed MMS market shaping and marketing strategy. The role supports the national transition of maternal antenatal supplementation from Iron and Folic Acid (IFA) to Multiple Micronutrient Supplements (MMS) by driving improvements in availability, affordability, provider engagement, and consumer uptake.

Key Responsibilities

• Landscape Assessment: Map and assess the MMS/IFA supply landscape (manufacturers, procurement channels, pricing, EFDA quality assurance) and evaluate consumer awareness, demand, and barriers in pilot woredas.
• Strategy Development: Design a costed market shaping strategy tackling both supply-side constraints (forecasting, procurement, pricing) and demand-side challenges (provider engagement, behavior-change communication).
• Stakeholder Engagement & Funding: Identify opportunities for donor funding, government matching funds, blended finance, and public-private partnerships; facilitate strategy validation with YADAM leadership, UNICEF, and government bodies (MoH, EFDA, EPSS).
• Pilot Implementation: Lead early-stage implementation, pilot demand-generation approaches in target regions, build internal YADAM staff capacity, and deliver key project milestones.

Qualifications

• Education: Master's degree in public health, nutrition, health economics, marketing, or a related field.
• Experience: 7–10 years of relevant experience in health commodity market shaping, supply chain strengthening, or health product marketing, with a strong understanding of Ethiopia's health supply system (EPSS) and product regulation (EFDA).

Required Skills

• Technical Skills: Health commodity market shaping, supply chain analysis, demand-generation and behavior-change communication design, public-private partnership development, and strategic roadmap costing.
• Core Skill Tags: Communication, adaptability, stakeholder management, and project reporting.