Head of Marketing & Communications – Go Super App

Reports to: General ManagerLocation: Addis Ababa, EthiopiaEmployment Type: Full-Time OnlyCompensation: Competitive salary + performance-based incentives and benefits

About Go Super App

Go Super App is a leading multi-service ecosystem integrating Mobility, Delivery & Commerce, Services, and Marketplace. We connect users to everyday services through one seamless digital platform. We are looking for a senior marketing leader with deep experience in digital platforms, delivery, e-commerce, and the broader ecosystem economy to lead our brand, growth, and communications strategy.

Job Purpose

The Head of Marketing & Communications is responsible for leading the company’s marketing strategy, brand management, digital marketing, communications, customer and market insights, campaigns, public relations, and promotional activities. The role will strengthen the Go Super App brand, attract and retain customers, and support sustainable business growth across all verticals.

This is a full-time leadership role only. The ideal candidate is a strong, proven marketing leader who has already delivered successful results in fast-paced digital platform, delivery, e-commerce, or super-app environments.

Key Responsibilities

Strategy & Leadership

• Develop and implement the company’s overall marketing and communications strategy.
• Develop annual marketing plans, campaigns, budgets, and activity calendars.
• Lead the Marketing & Communications function, including corporate, internal, and external communications.
• Provide strong leadership across marketing teams, agencies, and cross-functional partners.
• Oversee brand management and ensure consistent application of the Go Super App brand across all verticals.

Digital, Growth & Performance Marketing

• Lead digital marketing, content creation, social media, and online campaigns.
• Develop customer acquisition, activation, engagement, and retention campaigns.
• Plan and manage promotional campaigns, events, product launches, and market-activation activities.
• Monitor campaign performance, customer acquisition cost, conversion rates, and return on marketing investment.
• Use customer and market insights to improve marketing strategies, campaigns, and service adoption.

Communications & Public Relations

• Develop and manage corporate communications and internal communication initiatives.
• Manage public relations, media engagement, press releases, and external communications.
• Establish relationships with media, influencers, creative agencies, and other communication partners.
• Oversee content strategy and ensure relevant, engaging content across digital channels.

Customer & Market Insights

• Lead customer and market insights activities to understand customer needs, behavior, preferences, and trends.
• Conduct and oversee market research and competitor analysis.
• Coordinate with Customer Experience and Customer Support/Contact Center teams to incorporate customer feedback into marketing and communication strategies.

Ecosystem & Cross-Functional Collaboration

• Work closely with Commercial & Business Development to support customer and partner acquisition.
• Develop cross-selling and service-adoption campaigns across Mobility, Delivery & Commerce, Services, and Marketplace.
• Coordinate with business verticals on promotions, events, and service-specific marketing campaigns.
• Ensure marketing and communications activities comply with applicable laws, regulations, and company policies.
• Prepare regular marketing, communications, campaign, and customer-insight reports for management.

Qualifications

Education

• Bachelor’s/Master’s degree in Marketing, Communications, Business Administration, Public Relations, or a related discipline.

Experience

• 7+ years of relevant experience in marketing, communications, digital marketing, brand management, or customer insights.
• 3+ years in a management or leadership position.
• Essential: Strong background in digital platforms, delivery, e-commerce, mobility, marketplace, fintech, telecommunications, or other consumer-facing ecosystem businesses.
• Proven track record of success in achieving marketing and growth KPIs.
• Experience leading cross-functional teams and managing senior stakeholders.
• Strong knowledge of marketing strategy, digital marketing, brand management, communications, public relations, customer insights, and market research.
• Strong analytical, creative, communication, leadership, and stakeholder-management skills.

Ideal Candidate Profile

• A strong, decisive marketing leader with experience in super-app, delivery, e-commerce, or digital ecosystem businesses.
• Already demonstrated success in scaling user growth, improving retention, and driving cross-vertical adoption.
• Comfortable working with data, performance marketing, brand building, and public relations.
• Able to lead in a fast-paced, high-growth environment.
• Excellent communicator and relationship builder with media, agencies, and internal teams.
• Available for a full-time position only.

Success Metrics (KPIs)

The successful candidate will be measured against the following:

• Brand: Brand awareness and sentiment metrics within the target market.
• Growth: User acquisition volume, CAC, and conversion rates across all verticals.
• Retention: Customer Lifetime Value (CLV), churn rate, and cross-vertical adoption rates.
• Engagement: App engagement metrics (DAU/MAU) and social media engagement.

Compensation & Benefits

• Competitive salary based on experience and track record.
• Performance-based incentives.
• Benefits package.
• Opportunity to lead marketing for a high-growth super-app ecosystem.

Why Join Go Super App?

You will have the opportunity to shape the voice and growth of a platform that touches millions of daily lives. You will work with diverse teams across technology, logistics, commerce, and services, solving complex challenges in the on-demand economy. If you are a data-driven storyteller and a strong marketing leader with deep experience in digital platforms, delivery, and e-commerce, we want to hear from you.

To Apply:Please submit your CV and a brief summary of your experience leading marketing for digital platforms, delivery, e-commerce, or super-app businesses.

Employment Type: Full-Time Only.Location: Addis Ababa, Ethiopia.