Marketing Specification Manager

About The JobGrace Construction Chemicals is a leading Ethiopian chemical manufacturing company that produces high-quality waterproofing chemicals, concrete admixtures, and finishing products. Operating under the brand name Darma, we provide specialized solutions to strengthen, protect, and restore structures across the country.Job title- Marketing Specification ManagerTerms of employment-Full timeLocation-Addis Ababa-/HO/Salary and Benefits-Attractive salary with additional benefitsRequired No. 1Role PurposeThis role exists to win projects before pricing starts. Marketing here is not promotion.It is specification influence, technical positioning, and demand shaping.Core Accountability Areas The Marketing & Specification Manager is accountable for:

1. Product specification acceptance
2. Consultant and engineer influence
3. Technical marketing content
4. Brand credibility in the professional market
5. Long-cycle demand creation

Key Responsibilities    A. Specification & Consultant Engagement

• Build relationships with consultants, designers, and engineers
• Push company products into project specifications
• Secure approvals and vendor listings
• Track specification success rate

B. Technical Marketing Content

• Develop:
• • Technical brochures
  • Datasheets
  • Method statements
  • Case studies
• Ensure accuracy and consistency
• Support tender submissions with compliant documentation

C. Market Positioning

• Define product positioning per segment
• Align messaging with project realities
• Protect premium products from price erosion
• Maintain professional brand image

D. Campaign & Launch Support

• Support new product launches
• Run targeted technical seminars and site demos
• Coordinate with Technical Sales Engineers
• Measure campaign impact

E. Market Intelligence

• Track competitor products and positioning
• Monitor specification trends
• Provide strategic insights to management

Decision Authority

• Approve technical marketing materials
• Prioritize specification targets
• Recommend product positioning strategies
• Reject misleading or low-quality content

KPIs

• Number of projects specified
• Specification-to-order conversion
• Consultant engagement coverage
• Brand credibility indicators
• Content utilization by sales