MARKETING MANAGER

JOB VACANCY ANNOUNCEMENTMARKETING MANAGEROrganization: Virtual Equb PLCPosition: Marketing ManagerReporting Line: Chief Executive Officer (CEO) / Operations ManagerLocation: Addis Ababa, EthiopiaEmployment Type: Full-Time, PermanentIndustry Sector: Financial Technology (FinTech) / Digital Financial ServicesABOUT VIRTUAL EQUB PLCVirtual Equb PLC is a pioneering financial technology company dedicated to modernizing traditional rotational savings and credit mechanisms through secure, scalable, and user-centric digital solutions. By merging modern software engineering with time-tested community finance models, Virtual Equb empowers individuals and businesses with accessible financial tools.ROLE PURPOSE & EXECUTIVE SUMMARYVirtual Equb PLC is seeking an exceptionally talented, commercially driven, and strategic Marketing Manager to lead our growth, brand positioning, and customer acquisition engine.As a core member of the senior leadership team, the Marketing Manager will translate the company’s 2026 Master Business Plan into aggressive market penetration strategies, performance marketing frameworks, user retention funnels, and high-impact brand campaigns. The ideal candidate will combine data-driven performance analytics with creative brand storytelling to accelerate user adoption and revenue growth across digital financial channels.CORE RESPONSIBILITIES & KEY RESULT AREAS (KRAs)1. Strategic Growth & Market Expansion

• Formulate, articulate, and execute comprehensive multi-channel marketing strategies aligned with corporate enterprise targets for 2026.
• Translate corporate revenue goals into actionable performance marketing plans, establishing key performance indicators (KPIs) and return-on-investment (ROI) benchmarks.
• Identify high-potential market segments, strategic brand partnerships, and institutional growth corridors within the Ethiopian digital financial services landscape.

2. Digital Acquisition, Activation & Lifecycle Management

• Oversee end-to-end performance marketing (Meta Ads, Google Ads, ASO, SEO, and local programmatic platforms) to drive scalable mobile app downloads and active registrations.
• Design and execute user lifecycle, retention, and re-engagement campaigns to maximize platform activity, user lifetime value (LTV), and monthly active users (MAU).
• Analyze acquisition metrics—including Cost Per Acquisition (CPA) and Customer Acquisition Cost (CAC)—to continually optimize budget allocation and conversion funnels.

3. Brand Management & Corporate Communications

• Define, safeguard, and elevate the Virtual Equb corporate identity, ensuring consistent brand governance across all digital, printed, and experiential touchpoints.
• Direct public relations (PR), crisis communications, corporate social responsibility (CSR), and media engagement to cultivate trust and brand equity.
• Lead local event activations, sponsorship management, and experiential marketing campaigns.

4. Product Marketing & Cross-Functional Alignment

• Partner closely with Product Development, Technology, and Operations teams to define Go-To-Market (GTM) strategies for new platform features and financial products.
• Conduct continuous competitor intelligence, market research, and behavioral analyses to inform product design and commercial positioning.

5. Departmental Leadership & Regulatory Compliance

• Manage, mentor, and build a high-performing internal marketing team, promoting a performance-oriented, data-centric culture.
• Select, negotiate with, and manage third-party vendors, creative agencies, and media buying firms.
• Ensure all promotional collateral, disclosures, and public messaging adhere strictly to national advertising standards, financial regulations, and consumer privacy laws.

REQUIRED COMPETENCIES & EXPERTISE

• Performance & Growth Marketing: Deep expertise in managing multi-platform digital ad budgets, user acquisition funnels, and attribution modeling.
• FinTech & Mobile Money Savvy: Comprehensive understanding of digital payments, mobile wallets, banking integrations, and consumer finance dynamics.
• Data-Driven Analytics: Proficiency with web/app analytics platforms (Google Analytics, Firebase, Mixpanel, or similar CRM tools) to turn raw data into commercial strategy.
• Strategic Leadership: Strong commercial acumen, project management proficiency, negotiation skills, and agency management experience.