Marketing Director

About the Role

We are looking for an experienced and commercially minded Marketing Director to provide strategic leadership for the marketing function of a growing organization operating in the real estate and property development sector.The successful candidate will be responsible for developing and executing the overall marketing strategy, strengthening brand positioning, driving market presence and customer engagement, and contributing to business growth through effective marketing initiatives.This is a senior leadership role requiring a combination of strategic thinking, strong commercial understanding, brand leadership, digital marketing expertise, and proven team-management capability.

Key Responsibilities

• Develop and implement the organization's overall marketing strategy and annual marketing plan.
• Establish marketing objectives, priorities, budgets, targets, and performance measures.
• Lead and manage the marketing function, ensuring effective team performance and execution.
• Oversee integrated marketing communications, advertising, digital marketing, public relations, events, content, and creative activities.
• Develop and maintain a strong and consistent corporate brand across all communication and customer touchpoints.
• Lead market research and analysis to identify customer needs, market trends, competitor activities, and new business opportunities.
• Develop and oversee marketing strategies for real estate products and services.
• Work closely with Sales, Business Development, Customer Relations, Projects, Finance, and other functions to align marketing initiatives with business objectives.
• Lead major marketing campaigns and promotional initiatives from strategy through execution.
• Monitor campaign performance, lead generation, customer acquisition, engagement, marketing costs, and return on investment.
• Manage relationships with advertising agencies, media organizations, research firms, creative partners, and other external stakeholders.
• Develop and manage the marketing budget, ensuring effective allocation and cost efficiency.
• Protect and strengthen the organization's reputation, public image, and market positioning.
• Establish effective marketing policies, procedures, standards, and approval processes.
• Prepare regular marketing performance reports, market insights, and strategic recommendations for senior management.
• Promote innovation, accountability, professionalism, collaboration, and high-performance within the marketing team.