Marketing and Sales Manager

Marketing and Sales ManagerReports to: The General Manager. Omotic GroupPlace of work: Addis Ababa Organizational Profile

Omotic General Trading PLC is a diversified Ethiopian private company operating across the agriculture, hospitality, import–export, distribution, and general trade sectors.

The company undertakes large-scale commercial farming, specializing in banana, maize production and integrated agricultural operations at its farms in Arbaminch, Wozeka and Koshale, Southern Ethiopia. It also involves in cattle fattening, Bee keeping. Its hospitality portfolio includes Paradise Lodge and other hotel and resort services designed to serve both domestic and international guests.

Across its operations, Omotic General Trading applies modern management practices, agricultural mechanization, and commercially driven approaches—even in remote and challenging environments. The company is committed to improving productivity, promoting sustainable growth, and creating long-term value for its customers, partners, employees, communities, and other stakeholders.Summary of DutiesThe Marketing and Sales Manager will be responsible for developing and executing strategic sales and marketing plans to expand market presence, onboard vendors and partners, and drive customer growth. S/he maintaining key customer relationships, developing new markets and customers, and ensure sustainable sales and revenue growth.Key Responsibilities

• Design and execute digital and offline marketing campaigns to promote app downloads and user engagement.
• Develop brand positioning and messaging consistent with company objectives.
• Lead social media, influencer, and content marketing strategies to boost visibility and engagement.
• Oversee advertising, PR, and promotional activities, including events and campaigns.
• Collaborate with product and operations teams to ensure customer feedback influences product development.
• Analyze market trends, customer insights, and competitor activities to adjust marketing strategies accordingly.
• Develop and implement sales strategies to onboard merchants, vendors, and business partners across food delivery, ride-hailing, and e-commerce sectors.
• Identify and pursue new business opportunities to increase market share and app adoption.
• Manage and lead sales representatives or field agents to meet performance targets.
• Build and maintain strong relationships with key clients, vendors, and local partners.
• Negotiate contracts and partnership terms in alignment with company policies.
• Monitor sales performance metrics and prepare regular sales forecasts and reports.