Digital Marketing Specialist

Transsion Manufacturing is looking for a Digital Marketing Specialist to plan, execute, monitor, and optimize digital marketing activities for the TECNO brand. The role focuses on supporting product launches, enhancing brand awareness, driving customer engagement, and achieving commercial objectives.

• Strategic Planning: Develop and execute comprehensive digital marketing plans.
• Content & Platform Management: Manage and optimize content across various digital channels to ensure brand consistency and engagement.
• Paid Media & Influencers: Oversee influencer marketing campaigns and manage digital advertising efforts.
• Analytics & Reporting: Conduct market intelligence, monitor campaign performance, and provide accurate reports on digital growth and engagement.

• Education: Bachelor’s Degree in Marketing, Communications, Digital Media, IT, or a related field.
• Certifications: Professional certifications in Digital Marketing are considered an advantage.

• Social Media Expertise: Proficiency in Facebook, Instagram, TikTok, Telegram, YouTube, and LinkedIn.
• Technical Proficiency:
  • Design & Editing: Canva, CapCut, and AI tools.
  • Ad Platforms: Meta Ads Manager, TikTok Ads, and Google Ads.
  • General: Microsoft Office Suite.
• Soft Skills: Strong copywriting, presentation, and analytical skills.
• Communication: Excellent verbal and written communication skills in both English and Amharic.
• Core Competencies: Creativity, strategic thinking, analytical prowess, digital awareness, teamwork, and accountability.
• Work Style: Ability to work effectively under pressure and meet strict deadlines.

• Successful campaign execution and timely delivery.
• Growth in digital reach and engagement metrics.
• Maintenance of high content quality and brand consistency.
• Optimization of social media presence and influencer campaign effectiveness.
• Accuracy in performance reporting.