Assistant Customer Strategy Planning (CSP) Manager

The Assistant Customer Strategy Planning (CSP) Manager – BWPC reports to the CSP-BWPC Manager and is responsible for driving category growth through superior shopper activation, demand generation, visibility excellence, and seamless deployment of execution assets across all channels. The role acts as a bridge between Brand, Customer Development, Supply Chain, Procurement, and Field Sales teams to translate brand and commercial strategies into impactful in-market execution. Furthermore, the position is accountable for planning, producing, deploying, tracking, and optimizing all activation and visibility investments to drive profitable growth, market share, and penetration.

• Develop annual, quarterly, and monthly activation calendars aligned with category priorities, innovation launches, seasonal peaks, and cultural moments, while designing channel-specific activation programs for Modern Trade, General Trade, Wholesale, Cosmetics Stores, Pharmacies, and emerging channels.
• Develop shopper-centric demand generation initiatives to stimulate trial, recruitment, repeat purchase, and premiumization, while leveraging consumer and shopper insights to improve activation effectiveness.
• Lead the execution of all national and regional activations, coordinate Brand Ambassador (BA) deployment, route planning, training, and performance management, and monitor activation productivity.
• Support the negotiation and execution of activation commitments with key customers and strategic partners through Joint Business Planning (JBP), tracking ROI and commercial effectiveness.
• Develop visibility plans and standards by outlet type and channel to maximize share of voice and category leadership.
• Lead production planning and procurement of all visibility materials, manage end-to-end dispatch and deployment to regions and key distributors, and implement asset tracking systems.
• Conduct regular market visits and audits to monitor On Shelf Availability (OSA), Share of Shelf (SOS), Perfect Store compliance, planogram adherence, activation quality, and visibility compliance.

• Education: Bachelor’s degree in Marketing, Sales Management, Business, or a related field.
• Experience: Minimum of 5 years of experience, preferably in the FMCG industry.

• Strong organizational and multitasking skills.
• Good communication and interpersonal abilities.
• Ability to manage multiple projects under tight deadlines.
• Problem-solving mindset and attention to detail.
• Core Skill Tags: Attention to detail, problem solving, good communication and interpersonal skills, ability to multitask and prioritize effectively.