Area Sales Manager
Purpose of the Job: The role holder is responsible to manage sales and sales administration activities in his/her specified geographic area by planning itinerary of execution. He/she is also responsible for executing agent development strategy, SR Development. Key Responsibilitie
Purpose of the Job:The role holder is responsible to manage sales and sales administration activities in his/her specified geographic area by planning itinerary of execution. He/she is also responsible for executing agent development strategy, SR Development.Key Responsibilities:
- Prepare area sales plans and targets in alignment with RSM’s overall plan
- Conduct periodical visits to Agents and key outlets under his responsibility and produce visit report
- Drive sales volume to achieve sales target set for the area
- Receive and handle objections/complaints of agents or outlets
- Accountable for availability, visibility, and accessibility of Awash range in priority outlets
- Understand and communicate price dynamics in the area
- Close follow-up and monitor performances and activities of sales Representative/Van Salesman/Agent under his supervision
- Conduct weekly and monthly stock count and reporting by SKU
- Receive sales orders and track stock availability at Awash Wine S.C.
- Prepare and communicate all required reports in accurate and timely manner
- Ensure adherence of FIFO stock movement method at Agent warehouse
- Evaluate Agent and Sales Representative performances
- Actively participate in promotional activities conducted in his/her area
- Support Agent to increase sell-in and sell-out performances and report on agent sales results
- Develop route plans, ensure route, and price adherence of Agents and Sales force
- Coordinate proper communication of Recommended Retail Prices (RRP) of the company products to outlets
- Participate in forecasting monthly, quarterly, and annual agents’ sales volume
- Analyze area market trends and discover new opportunities for growth
- Address potential problems in the area and suggest prompt solutions
- Suggest new services/products and innovative sales techniques to increase customer satisfaction
- Liaison between Finance, Customer service, Sales operations, Marketing, Agents, and Outlets for smooth functioning of the business
- Assess the market and reflect on competitor activities in the area that require counter strategy
- Follow-up and report on activities that disturb the market (under/over pricing, transshipment, hoarding, etc..) in the area
- Manage identification, collection, and replacement of defective/damaged products
- Ensure proper allocation and distribution of POSM to outlets
- Execute the picture of success in key outlets of his/her territory according to Awash standards per channel (merchandising, visibility, price, must have SKU)
- Coach and develop sales team
- Follow-up employee’s attendance and report to Human Resource department.
- Arrange and lead the monthly department team meeting and share points raised to concerned individuals and departments.
- Attend weekly and monthly regular management meetings and share the information to his/her team.
- Responsible for coaching and mentoring subordinates while providing ongoing instruction and support.
Awash Wine Share company
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